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Pirelli Wins "Tire Manufacturer Of The Year"

Pirelli wins ‘Tire Manufacturer of the Year’ at the 10th Tire Technology International Awards for Innovation and Excellence. With an all-star panel consisting of 30 industry experts and university lecturers, Pirelli was announced as the outright winner of the award on February 21 during the 2018 Tire Technology Expo awards evening in Hannover, Germany.


Pirelli’s long-standing deliverance of high premium products for the prestige sector was one of a number of reasons the tyre brand took out this year’s award. On top of this, there are the number of homologations achieved (more than 2000), the 28 partnerships with academic centres of excellence all over the world, and Pirelli’s role as a driver of technical innovation, as demonstrated by the launch of Connesso last year: the only system currently on sale that allows the tyre to talk to the driver via data analysis through the cloud and an app. Connesso transmits information such as tyre pressure, temperature, and wear, advantaging driver safety.

Marco Spinetto was there to collect the award. Marco heads up the strategic innovation and knowledge management, government regulations and industry standards. This is what he said:

“It’s a great honour for Pirelli to receive this prize. The tyre industry has recognised the transformation undertaken by our company: a 145-year-old ‘start-up’ that today is a pure consumer tyre firm focussed on high value products: in other words, one that is strategically positioned in the most advanced technical areas. And technology is of course our key driver. Underlining this is our commitment to research and development, to which Pirelli has dedicated more than 7% of its turnover over the last three years – one of the highest proportions of any tyre manufacturer. A product of this research is the Connesso system, launched by Pirelli last year. It’s the first sensor that is able to connect driver and tyre via an app. This year we’re going to be presenting an evolution of this system, in line with our digital focus. Our main partners, the world’s most important car manufacturers,have shown that they really appreciate our approach, and the growing number of premium and prestige homologations proves that.”

Pirelli technology and innovations come from a very large and dedicated R&D team. 1800 people workaround the world on Pirelli's tyre tech and continue to push the limits of innovative tyres.

Kogarah Tyrepower stock a huge range of Pirelli tyres for most makes and models including the prestige P Zero range for luxury and high-end sports cars. Come in today or call us on (02) 9587 3366.

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